Creative Packaging Ideas: Inspiration Round-up

Creative Packaging Ideas: Inspiration Round-up

Hello, all! I’m back with new content for you today. In a previous post about branding and packaging, I mentioned how important it is as a small business owner to make your products stand out. Today, I’ve got a round-up of several creative packaging ideas you can tweak to fit your brand. A good goal is to make the customer feel like they’re opening up a gift (even though they paid for it). After all, you appreciate their business – it’s nice to show them that appreciation!

1. Include a Thank-You Note or Card

Branding with thank-you notes

I first noticed this practice from ordering from other Etsy sellers, and I love it. Some sellers include a handwritten note or a pretty little thank-you card along with the purchase, and it really stands out. Many include an offer code for a discount in their shop to encourage repeat business, which is also a great idea. I’ve begun doing the same, penning my thank-you on the backs of the cards pictured above.

2. Use a Custom Rubber Stamp

One of my favorite bloggers, Lindsey Bugbee of The Postman’s Knock, has a great tutorial on how to design a custom rubber stamp. You could include anything you want on the stamp: you could make one that says “Thank You” to save time, you could make one with your brand name, you could use your logo design, etc. Just keep in mind that whatever you choose, it should be instantly recognizable as part of your brand. You don’t want to confuse your customers!

3. Make Your Own Gift Bags

If you’re prepping for a craft show, you might want to give some thought to the bags that customers will use to take your goods home. Sure, you could bring a stash of plastic grocery bags that I’m sure you have stuffed in your pantry or garage (guilty as charged). That’s recycling, that’s good. But what if you had unique gift bags ready to go that fit your color scheme and brand identity? If you’re feeling inspired and want to put in a little extra time and effort, this is a great video tutorial from Søstrene Grenes.

4. Create a Pocket with Gift Wrap

When I was scouring the internet for these creative packaging ideas, I noticed a lot of tutorials for 3D paper flowers, animals, etc. These made great-looking packages, but I have definite doubts that these details would hold up very well in the mail. It’s best to keep your designs 2-dimensional, and this is a perfect way to do it. (I think the people over at Søstrene Grenes might be geniuses!) With the crisp, clean pocket this tutorial demonstrates, you can tuck your thank you note, a little sprig of (silk) flowers, a paper snowflake, or anything else you come up with right on the front of your package. I’m dying to try this one myself!

5. Include a Handmade Envelope

If you send a business card or an offer code with each package, this is a memorable way to do it. Choose any craft paper that fits your brand identity, and off you go! If you don’t have an envelope this size already on hand, you could totally print out one of her tutorial photos and trace the image to get the right shape.

That’s it for my list! Do you have any creative packaging ideas up your sleeve you’d like to share with the rest of us? Feel free to leave a comment, post to my Facebook page, or email me.

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Calling All Artists! Inspiration Roundup (February 2018)

Calling All Artists! Inspiration Roundup (February 2018)

Are any fellow artists in need of a boost of inspiration? Approximately once a month, I’m going to do an “Inspiration Roundup” filled with anything that’s succeeded in getting my creative juices flowing. Hopefully it’ll help you too!

First Inspiration: Crochet

My daughter continues to grow and grow faster than I ever thought possible, so most of her baby afghans don’t cover her toes anymore. I’m taking this opportunity to learn a new crochet stitch and make her a bigger afghan. I am in LOVE with these colors!

crochet inspiration afghan

I’m using Red Heart Super Saver yarn in claret, oatmeal, and antique, for any interested crocheters or knitters.  I also downloaded their free pattern for this corner to corner blanket. Obviously I picked different colors, but I am actually following directions this time. I can’t wait to see the finished product!

Second Inspiration: Calligraphy

My mom is also commissioning a calligraphy piece. I used to practice calligraphy quite a bit – I even did calligraphy on a lot of the awards presented each year at my high school – but it’s been years since I picked up a fountain pen to write instead of draw. I figured it couldn’t hurt to do some drills and learn a new style in the process. Thanks to a well-timed Instagram ad, I stumbled on The Postman’s Knock. Two tutorial packs made their way into my life. I can’t wait to get started:

calligraphy inspiration

As a bonus, it’s already given me some new ideas for miniature drawings. Stay tuned for their addition to my Etsy shop.

If you liked this post, you will also like the VanDuinen Studio newsletter that comes out every Friday! Not only do I keep you updated on this website’s news, but I also share my favorite links and projects from around the internet. On special occasions, you’ll even find coupon codes for my shop. To sign up, simply visit the Get Inspired! page and enter your email. Let’s make this a true community!

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P.S. If you like the idea of inspiration roundups, check out the second installation here. You can also join VanDuinen Studio’s Inspiration Club to connect with fellow artists and share ideas!