Harnessing the Power of Facebook Groups for Artists

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I know, I know: there’s been a lot of news about Facebook lately, and not much (if any) of it has been positive. If you’ve sworn off the social media giant, that’s completely understandable! I don’t use it for personal reasons much at all anymore, especially since the newsfeed has turned into 90% ads. However, Facebook Groups for artists are […]

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How to Choose a Theme for Your Brand

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When you’re a small business owner, one of the most important things you can do is develop a clear brand identity. Of course, that’s much easier said than done! There’s a lot that goes into branding and marketing and all that jazz – whole courses have been developed on this topic alone – but this post will walk you through […]

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Branding and Packaging for Your Creative Business

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Please note: this post contains affiliate links. For a full description of how these work, please see the full disclaimer. This post on branding and packaging is part of my business evolution series. For anyone else out there who is wading through the logistics of starting a small business, I’m going to share the lessons I’ve learned. Hopefully, your journey […]

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4 Tips on How to Prepare for a Craft Show

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Historically, I have not been a great strategizer. I tend to dive headfirst into projects and assume I’ll figure things out as I go. As you might expect, though, that’s not the most efficient way to run a business – even a creative one! Nothing has made that clearer to me than my path for learning how to prepare for […]

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