Hello, all! I’m back with new content for you today. In a previous post about branding and packaging, I mentioned how important it is as a small business owner to make your products stand out. Today, I’ve got a round-up of several creative packaging ideas you can tweak to fit your brand. A good goal is to make the customer feel like they’re opening up a gift (even though they paid for it). After all, you appreciate their business – it’s nice to show them that appreciation!
1. Include a Thank-You Note or Card
I first noticed this practice from ordering from other Etsy sellers, and I love it. Some sellers include a handwritten note or a pretty little thank-you card along with the purchase, and it really stands out. Many include an offer code for a discount in their shop to encourage repeat business, which is also a great idea. I’ve begun doing the same, penning my thank-you on the backs of the cards pictured above.
2. Use a Custom Rubber Stamp
One of my favorite bloggers, Lindsey Bugbee of The Postman’s Knock, has a great tutorial on how to design a custom rubber stamp. You could include anything you want on the stamp: you could make one that says “Thank You” to save time, you could make one with your brand name, you could use your logo design, etc. Just keep in mind that whatever you choose, it should be instantly recognizable as part of your brand. You don’t want to confuse your customers!
3. Make Your Own Gift Bags
If you’re prepping for a craft show, you might want to give some thought to the bags that customers will use to take your goods home. Sure, you could bring a stash of plastic grocery bags that I’m sure you have stuffed in your pantry or garage (guilty as charged). That’s recycling, that’s good. But what if you had unique gift bags ready to go that fit your color scheme and brand identity? If you’re feeling inspired and want to put in a little extra time and effort, this is a great video tutorial from Søstrene Grenes.
4. Create a Pocket with Gift Wrap
When I was scouring the internet for these creative packaging ideas, I noticed a lot of tutorials for 3D paper flowers, animals, etc. These made great-looking packages, but I have definite doubts that these details would hold up very well in the mail. It’s best to keep your designs 2-dimensional, and this is a perfect way to do it. (I think the people over at Søstrene Grenes might be geniuses!) With the crisp, clean pocket this tutorial demonstrates, you can tuck your thank you note, a little sprig of (silk) flowers, a paper snowflake, or anything else you come up with right on the front of your package. I’m dying to try this one myself!
5. Include a Handmade Envelope
If you send a business card or an offer code with each package, this is a memorable way to do it. Choose any craft paper that fits your brand identity, and off you go! If you don’t have an envelope this size already on hand, you could totally print out one of her tutorial photos and trace the image to get the right shape.
That’s it for my list! Do you have any creative packaging ideas up your sleeve you’d like to share with the rest of us? Feel free to leave a comment, post to my Facebook page, or email me.